Use Case
User Interviews & Usability Testing
Stop wrestling with complex branching logic in screeners. Map your user interview flows visually.
The Screener Survey Problem
A good screener survey is rarely a straight line. If a user selects "Enterprise," you need to ask about their procurement process. If they select "Startup," you need to ask about their current tech stack. Setting up these conditional paths in standard form builders is error-prone because you can't visualize the paths.
"We used to launch screeners only to realize two days later that a logic error was routing all our target persona users to the disqualification page. Visualizing the logic flow completely eliminated this issue."
— Sarah J., Lead UX Researcher
How SmartFormBoard Helps
| Standard Form Builders | SmartFormBoard |
|---|---|
| Logic jumps are hidden in dropdown menus. | Logic jumps are explicit visual lines connecting questions. |
| Difficult to see "dead ends" in the survey. | Dead ends are immediately obvious visually on the canvas. |
| Requires a "preview" mode to test the flow. | The canvas *is* the flow. |